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TOMS teams up with the University of Miami's RJD program to create 'The Shark Shoe'

August 3rd, 2012
TOMS teams up with the University of Miami's RJD program to create 'The Shark Shoe'
TOMS has teamed up with the University of Miami’s popular R.J. Dunlap (RJD) Marine Conservation Program to help preserve an awe-inspiring and highly threatened group of marine animals: sharks. These vegan, limited edition Classics are lined with lots of shark silhouettes, and proceeds from each pair go to protect sharks and their environment. Plus, as always, with every pair you purchase, TOMS will give a pair of new shoes to a child in need. One for One.™ Credit: TOMS

TOMS has teamed up with the University of Miami's popular R.J. Dunlap (RJD) Marine Conservation Program to help preserve an awe-inspiring and highly threatened group of marine animals: sharks.

After experiencing an-eye-opening shark research trip, TOMS founder and chief shoe giver, Blake Mycoskie, was inspired by both the passion and cutting-edge research techniques used by RJD scientists to help track and save threatened sharks. That inspiration evolved into The Shark Shoe. These vegan, limited edition Classics are lined with lots of shark silhouettes, and proceeds from each pair go to protect sharks and their environment. Plus, as always, with every pair you purchase, TOMS will give a pair of new shoes to a child in need. One for One.™

"We are excited to be partnering with TOMS," said Dr. Neil Hammerschlag, University of Miami faculty member and director of the RJD Program. "Many shark populations have been decimated on a global scale due to destructive overfishing. As top predators, sharks play an important role in maintaining the health and balance of our oceans. This unique collaboration provides an unparalleled platform from which we can spread awareness of these important issues and engage mainstream audiences in a dialogue that supports marine conservation."

Provided by University of Miami

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