Elsevier launches new textbook initiative: Academic Press and Cell Press collaboration

Elsevier, the world-leading publisher of scientific, technical and medical information products and services, announced today the launch of a new textbook initiative for the life sciences at this week's annual meeting of the American Society for Cell Biology. The first title, "Molecular Biology" (http://www.elsevierdirect.com/product.jsp?isbn=9780123785893) by David P. Clark has now been published with more titles to follow in 2011, 2012, and 2013.

Elsevier/Academic Press (http://www.elsevierdirect.com/imprint.jsp?iid=5) and Cell Press (http://www.cell.com/cellpress) have a long-standing tradition of publishing life science research discoveries in highly-acclaimed books and journals. Academic Cell (www.academiccell.com) is a new textbook initiative bringing together these two well respected publishing brands. The result is a line of textbooks that fully integrates the benefits of a traditional textbook framework and primary literature reflecting what is happening in research today.

According to Jim Donohue, Managing Director of Elsevier Science and Technology Books, "These two, strong brands in the life science community, Academic Press and Cell Press, have listened to instructors and come together to build a better textbook. With this Academic Cell initiative, we are meeting the needs of a shared customer by helping students learn to think like scientists through the seamless integration of textbook and journal content in print and electronic form."

Textbook and journal content have increasingly been combined in Life Science classrooms. "The benefits of using primary literature in the classroom are wide-ranging and we are happy to be part of this initiative to help students learn firsthand about the rapidly evolving and exciting the fields of cell and molecular biology from Cell Press," commented Emilie Marcus, Editor-in-Chief of Cell Press and Executive Editor of Cell.

With the purchase of every copy of an Academic Cell textbook, students will be able to access an online study guide containing relevant Cell Press articles, as well as bridge material to ease them in to research material. In addition, images from the articles will be available in PowerPoint, with optional test questions. "We look forward to continuing to work with Academic Press on the Academic Cell collaboration. Cell Press is always at the forefront of innovation, and Academic Cell is one more example of this," added Cell Press CEO Lynne Herndon.

Source: Elsevier