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dRural Project releases final video on the impacts and sustainability of business digitalisation in rural areas

October 30th, 2024

The dRural project is proud to announce the publication of its final video. It captures moments of the project's final event during the EU Week of Regions and Cities, as well as the partners' thoughts on the project's achievements and future impact.

Recorded during dRural's final event on 10 October, the dRural's final video shows some moments of the event and features interviews with some project partners. These include Myriam Martin, Project Coordinator and Project Manager at TicBiomed, alongside two key partners: Claudia Crippa, Head of Business Innovation at ICONS, and Jorge Castillo, representing the rural region of La Rioja, Spain. In the interview, the coordinator provides lessons learned thanks to the project, such as setting up appropriate ecosystems, and designing the right governance and business models to increase sustainability and generate impact.

Jorge Castillo highlights the positive impacts of the dRural platform in La Rioja, including the support to the elderly, brought through the digitalisation of services, the creation of a network of professionals, and the involvement of public entities.

In addition to showing the project's results, the video delves into the topic of sustainability. Claudia Crippa, Head of Business Innovation at ICONS, explains what regions should take into account when developing a long-term sustainability plan for local digital platforms. The key is the harmonisation of business aspects, such as creating implementation roadmaps, technical aspects, including platform scalability, and social aspects, namely the inclusion and engagement of inhabitants so as to respond to local needs.

The final video is now available for viewing on the dRural YouTube channel.

For more information, contact:

Coordinator: Myriam Martín, TICbiomed, myriam.martin@ticbiomed.net

Communication Officer: Federica Fusco, ICONS, federica.fusco@icons.it

Project website: Homepage—dRural

Linkedin: dRural | LinkedIn

Provided by iCube Programme

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