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Phys.org / Scent vs. brand image: What an EEG study reveals about luxury marketing

Sungkyunkwan University announced that a research team has identified, through EEG (electroencephalogram) analysis, the impact of "fragrance" on consumers' emotions, memory, and deep emotional bonds with luxury brands. Going ...

Feb 27, 2026 in Other Sciences
Phys.org / Why do female caribou have antlers? Arctic study points to nutrition

Biologists have long wondered why caribou are the only deer in the world in which females—like males—have antlers. A study of shed antlers collected from calving grounds in the Arctic National Wildlife Refuge provides ...

Feb 24, 2026 in Biology
Medical Xpress / AI accurately spots medical disorder from privacy-conscious hand images

An AI can accurately diagnose a rare endocrinological condition just by analyzing pictures of the back of the hand and the clenched fist. The privacy-conscious achievement by Kobe University holds promise for establishing ...

Feb 27, 2026 in Health informatics
Phys.org / This mysterious protein punctures our cells—now researchers know how

The human body is a dynamic place. Blood pumps, spinal fluid flows, oxygen comes in and carbon dioxide goes out. Deeper still, charged molecules pass through cell walls, quietly keeping the body's systems in balance. A new ...

Feb 25, 2026 in Biology
Phys.org / Bacterial pathogens build antibiotic-resistant 'bunkers' using filament scaffolds

Researchers have discovered and characterized at the atomic level a mechanism that enables bacterial pathogens—including hospital bacteria Acinetobacter baumannii and Pseudomonas aeruginosa—to assemble antibiotic-resistant ...

Feb 25, 2026 in Biology
Phys.org / Why wealth changes how we think about fair prices

When it comes to the price of financial services such as loans, mortgages, and insurance, the perception of what is "fair" has a lot to do with how wealthy you are. In the study "Seeing Like a Company or a Customer: Selective ...

Feb 27, 2026 in Other Sciences
Phys.org / Synthetic RNA 'nanostars' create programmable compartments in bacteria

Researchers at the Department of Chemical Engineering and Biotechnology (CEB) have found a new way to organize molecules inside living cells, opening possibilities for more controlled and efficient biomanufacturing. The team ...

Feb 24, 2026 in Nanotechnology
Phys.org / 20 billion galaxies: New survey of the sky will reveal the universe in unprecedented detail

When you look up at the night sky, it appears unchanging. But if you look deep enough you will find that the sky is in fact constantly shifting. Satellites, asteroids and interstellar objects pass by. Stars not only shine ...

Feb 26, 2026 in Astronomy & Space
Phys.org / AI model analyzes 52 factors to flag extinction risks for 10,000 fish species

Whether it's redfin pickerel in the Kennebec River or sturgeon in the Great Lakes, nearly one-third of freshwater fish species are facing possible extinction, threatening food supplies, ecosystems and outdoor recreation. ...

Feb 24, 2026 in Biology
Medical Xpress / Natural compound from pomegranate leaves disrupts disease-causing amyloid

A research team at Kumamoto University has discovered that a natural compound found in pomegranate leaves and branches can directly break down harmful protein aggregates linked to transthyretin (TTR) amyloidosis, a progressive ...

Feb 24, 2026 in Neuroscience
Phys.org / Young 'sun' caught blowing bubbles by Chandra

For the first time, a much younger version of the sun has been caught red-handed blowing bubbles in the galaxy by astronomers using NASA's Chandra X-ray Observatory. The bubble—called an "astrosphere"—completely surrounds ...

Feb 23, 2026 in Astronomy & Space
Phys.org / Blaming beavers for flood damage is bad policy and bad science, research shows

Beaver dams are critical to river health and a source of biodiversity. They create wetlands, slow water and improve water quality. They also reduce flood peaks and delay runoff. But beaver dams are often blamed when extreme ...

Feb 24, 2026 in Earth