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Phys.org / Disability inclusion in advertising can build stronger brand affinity
Adverts that feature people with a disability greatly enhance consumer attitudes towards brands and their products, according to new research co-authored by Bayes Business School that also shows the effectiveness of diversity ...
Phys.org / String theory is uniquely derived from basic assumptions about the universe, physicists show
If you could take an apple and break it into smaller and smaller parts, you would find molecules, then atoms, followed by subatomic particles like protons and the quarks and gluons that make them up. You might think you hit ...
Phys.org / SMILE spacecraft launches to capture first X-ray views of Earth's magnetic shield
A joint European-Chinese spacecraft blasted into orbit Tuesday to investigate what happens when extreme winds and giant explosions of plasma shot out from the sun slam into Earth's magnetic shield.
Phys.org / How much worse could western wildfires get? New modeling changes projections
Across the western United States, wildfires are increasing in size and intensity. As the climate continues to warm, more extreme wildfires will reshape landscapes and pose a growing risk to human health and natural ecosystems ...
Phys.org / Ancient Atlantic warming points to how oceans may lock away heat for centuries
New research shows, for the first time, an unprecedented and significant warming of equatorial Atlantic upper intermediate waters during the mid- to late Holocene. The paper is published in the journal Geology.
Phys.org / Contemporary archaeologists dig into the present—bringing those so often forgotten into the light
The classic image of an archaeologist is of someone unearthing a potsherd in Pompeii or opening a Viking grave to better understand the distant past. Yet the same methods can also be applied to our own time—a field known ...
Tech Xplore / Custom device maps carbon capture reactions in real time
Removing carbon dioxide (CO2) directly from the air, a process called direct air capture (or DAC), is one of several approaches being developed to help reduce the concentration of this greenhouse gas in the atmosphere. Among ...
Medical Xpress / Common asthma drug may turn off tumor 'switch' tied to immunotherapy resistance
A drug widely used to treat asthma and allergies may also help fight aggressive cancers, reports a new Northwestern Medicine study that uncovered how tumors hijack common white blood cells to evade immunotherapy.
Medical Xpress / Rollback of PFAS drinking water standards raises safety fears
The U.S. Environmental Protection Agency (EPA) said Monday it wants to roll back some regulations on "forever chemicals" in drinking water put into place in 2024.
Phys.org / The structure of water: Entropy determines whether ions stick
Water molecules do not simply swirl around in complete disorder; they can form certain preferred structures. This scientific fact is often presented in entirely unscientific ways. For example, when people speak of an alleged ...
Tech Xplore / Toward power-generating displays: A single device that harvests and emits light
A newly developed organic semiconductor device can both generate electricity from light and emit bright visible light, as reported by researchers from Science Tokyo. By carefully designing a material where energy losses are ...
Phys.org / Findings reconsider the existence of Europa's vapor plumes
Looking back at 14 years of Hubble telescope data for Jupiter's moon Europa has given Southwest Research Institute (SwRI) scientists a better understanding of its tenuous atmosphere. The findings have cast doubt on previous ...
