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Phys.org / 2026 will require brands to balance AI and authenticity
The Association of National Advertisers (ANA) has just announced its annual Word of the Year, and for the first time, two words were selected: "authenticity" and "agentic AI."
Medical Xpress / Netrin-1 disrupts hepatitis B virus attachment and internalization, offering new treatment path
Hepatitis B virus (HBV) infects more than 250 million people worldwide and can lead to chronic liver disease and liver cancer. Current antiviral therapies suppress viral replication but do not eliminate the virus, highlighting ...
Medical Xpress / Over one-quarter of adults in the U.S. experience burdensome health costs
Overall, 17.4% of adults experienced cost burdens and 9.9% experienced catastrophic cost burdens (CCBs) over a four-year period from 2018–2022, according to a study published online Dec. 22 in JAMA Internal Medicine.
Medical Xpress / Brain's 'pulse generators' grow and shrink as memories are formed, study finds
Memories and learning processes are based on changes in the brain's neuronal connections, and as a result, in signal transmission between neurons.
Phys.org / Passive adaptation mechanism reveals how cells balance their protein levels
Every cell depends on proteins to function and stay healthy. These proteins are made inside the cell from amino acids, but cannot simply accumulate inside the cell forever. Once they have done their job or become damaged, ...
Medical Xpress / Patient education can reduce preference for antibiotics for asymptomatic bacteriuria
Receipt of a patient-centered educational leaflet decreases the desire to take antibiotics for asymptomatic bacteriuria (ASB), according to a study published in the December issue of Open Forum Infectious Diseases.
Medical Xpress / Monoclonal antibody shows promising results for rare liver disease
A multicenter study led by UC Davis Health has tested a new treatment designed to improve care for people with a rare liver disease called primary sclerosing cholangitis. Researchers learned that an anti-inflammatory and ...
Medical Xpress / Flu is hitting California early—doctors worry this year will be especially hard on kids
Fueled by a new viral strain, flu is hitting California early—and doctors are warning that they expect the season may be particularly tough on young children.
Medical Xpress / Supporting kids' social lives, without social media
In Australia, as this school year ended, kids under 16 also lost access to social media. Some are relieved. Some are furious. Many are quietly wondering: what now?
Phys.org / Optimized nanotube shapes can amplify electromagnetic field concentration by over 30 times
Researchers have developed a powerful computational framework that shows how carefully optimized nanotube shapes can amplify electromagnetic field concentration by more than 30 times compared to conventional circular nanotubes. ...
Medical Xpress / Intractable intestinal disease treatment: Xenogeneic-free polymer platform shows promise
Intestinal stem cells (ISCs) derived from a patient's own cells have garnered significant attention as a new alternative for treating intractable intestinal diseases due to their low risk of rejection. However, clinical application ...
Medical Xpress / TIGIT protein inhibition could help immune system target cancer cells
Researchers at the University of Sharjah are exploring a promising approach that could enhance the immune system's ability to fight cancer, potentially paving the way for new treatments.
