You see nature? We see future: SMART ERA first social campaign

The SMART ERA project has launched a social media campaign: "You see nature, we see future". Inviting followers to share pictures of their rural areas, the initiative will give a glimpse of the too-often-forgotten potential of these landscapes.

Using the hashtag #CaptureYourRuralArea, project partners, followers and outdoor enthusiasts are all invited to frame some hidden gems and upload their snapshots online, making sure they reference the project.

When the project team last met, project partner ICONS distributed flyers and introduced the campaign "You see nature, we see future", inviting partners to take up this challenge.

Instructions are straightforward, and the flyer—pierced in the top-right angle, to frame the photos—is also available for download here.

All would-be or confirmed photographers need to do is:

1. check their territory to find a beautiful view

2. take a photo

3. upload it on social media (LinkedIn, Facebook) and tag the project

The idea behind this campaign is not just to boost the project's visibility and raise awareness of the challenges SMART ERA is addressing, but also to help valorise rural and internal areas, whose innovation potential—one of the key aspects of the project—is too often neglected. In this way, this social media campaign too will help redefine what is possible for rural communities in Europe.

SMART ERA is an EU co-funded Horizon Europe project running from January 2024 to December 2027. It involves 25 partners from 10 countries.

Contacts

Project coordinator

Matteo Gerosa, Fondazione Bruno Kessler (FBK), gerosa@fbk.eu

Communication manager

Angela Marzorati, Fondazione ICONS (ICONS), angela.marzorati@icons.it

LinkedIn: https://www.linkedin.com/company/smart-era/

Facebook: https://www.facebook.com/people/SMART-ERA/61566678548553/

Provided by iCube Programme