All News
Phys.org / Company mergers can cut costs without cutting prices for consumers, study finds
Merging companies might become cheaper and more efficient to run, but savings are not necessarily passed on to shoppers—and in some cases, customers end up paying more—according to new research.
Tech Xplore / AI-generated ads outperform human designers in live campaign, advantage holds 18 months later
The common belief throughout the marketing and advertising world is that generative AI can produce striking visuals, but it struggles to match the performance and brand discipline of skilled human designers. New research ...
Tech Xplore / Electronic skin improves temperature and pressure sensing for personalized prosthetics
An electronic skin with a sensing system that can detect pressure and temperature could someday help amputees gain feeling in their prosthetics. The work, led by Washington State University researchers and published in the ...
Medical Xpress / Tutorial unites optical brain imaging tools in a single Python framework
Functional near-infrared spectroscopy (fNIRS) measures brain activity optically based on changes in cortical blood flow. Unlike magnetic resonance imaging, the technique is wearable, so it can be used during movement and ...
Phys.org / Extreme rain shifts toward larger, less frequent storms across eastern US
Extreme precipitation events are among the most damaging natural disasters and a major concern in our changing climate. In the U.S., since 1980, the most destructive events alone have caused more than 2,800 deaths and $700 ...
Phys.org / 100-million-year-old molecular 'bypasses' may have helped grasses dominate landscapes and agriculture
100 million years ago, long before human intervention, ancestors of grasses, including wheat, rice and maize, developed "bypasses" in chemical pathways used to create two critical compounds: lignin and starch. These more ...
Medical Xpress / New drug combination may help treat advanced prostate cancer
About 1 in 8 men are diagnosed with prostate cancer during their lifetime. Although many survive, it can develop into metastatic disease.
Phys.org / Why social media algorithms send you posts you don't like
Do your social media accounts feed you content that reflects your core beliefs and guiding principles? Our new research published in the Proceedings of the National Academy of Sciences shows that the algorithms supplying ...
Tech Xplore / Winter wind and solar lulls reveal Europe's need for costly backup power
This summer, record-breaking heat waves in Europe led to extreme stress on the power system, with high evening electricity prices due to air-conditioning demand, insufficient battery storage and outages at thermal and nuclear ...
Medical Xpress / Why immune responses to vaccines vary from person to person
Vaccines protect most people from serious illness, but the strength of that protection can vary considerably from one person to another. A new study led by Arizona State University helps us understand why.
Tech Xplore / France's nuclear reactors are running hot and still keeping the lights on
Much of western Europe has endured long stretches of hot weather and heat waves this summer. France recently experienced its hottest day on record and put 54 of its 96 departments under the highest heat alert.
Phys.org / Centuries-old physics test could help detect millicharged particles
Theoretical physicists have long predicted the existence of millicharged particles (mCPs), hypothetical particles that carry a very small electric charge. These particles are expected to interact very weakly with ordinary ...
