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Phys.org / Why well-known brands invest millions in repetitive advertising
Auto insurance companies are some of the largest advertisers, with top brands spending upward of $1.5 billion per year, even though they're household names. When Geico runs another spot featuring its ubiquitous gecko mascot, ...
Medical Xpress / Nasal bird flu vaccine shows strong protection against infection in rodents
Since it was first detected in the U.S. in 2014, H5N1 avian influenza, commonly known as bird flu, has jumped from wild birds to farm animals and then to people, causing more than 70 human cases in the U.S. since 2022, including ...
Phys.org / Why termite kings and queens are monogamous: Scientists uncover surprising answer
Termites are among the most successful animals on Earth, forming vast societies that can number in the millions. But how did such complex social systems evolve from solitary ancestors that looked much like today's cockroaches?
Medical Xpress / Neuron position found less crucial for brain connectivity than once thought
The human brain contains billions of connected neurons that collectively support different mental functions, including the processing of sensory information, the encoding of memories, attention processes, and decision-making. ...
Medical Xpress / 16 years of brain scans reveal the cerebellum's crucial role in human language
The cerebellum, often called the little brain, plays a much bigger role in language processing than once believed. Located at the base of the brain, the cerebellum has long been thought to be mainly responsible for motor ...
Medical Xpress / Perceiving nature in daily life and exercise linked to better mental health
Is living in a leafy neighborhood enough to improve your mental health? Not necessarily. What matters most is frequent exposure to nature across different settings, especially while being physically active. That's the takeaway ...
Medical Xpress / AI model more accurately predicts cardiac event risk from PET scan data
Cardiovascular disease continues to be the leading cause of death worldwide. To save lives, constantly improving diagnostic and risk assessments is vital. One researcher from the University of Missouri School of Medicine ...
Phys.org / Multiwavelength analysis finds no radio pulsations from accreting millisecond X-ray pulsar
Using various space telescopes and ground-based facilities, astronomers have performed X-ray and radio observations of an accreting millisecond X-ray pulsar known as MAXI J1957+032. Results of the observational campaign, ...
Medical Xpress / Specialized sensor tracks wound pH continuously to monitor healing
In a study led by Assoc. Prof. Dr. Levent Beker from the Department of Mechanical Engineering at Koç University, researchers have developed a specialized wound dressing that incorporates a sensor that continuously measures ...
Medical Xpress / America's measles problem: Mapping vaccination coverage gaps
Icahn School of Medicine at Mount Sinai and Boston Children's Hospital researchers are issuing a warning about a measles resurgence in the U.S. occurring despite the availability of a safe and effective measles-mumps-rubella ...
Tech Xplore / Meet the soft humanoid robot that can grow, shrink, fly and walk on water
Humanoid robots look impressive and have enormous potential to change our daily lives, but they still have a reputation for being clunky. They're also heavy and stiff, and if they fall, they can easily break and injure people ...
Tech Xplore / Molecular seal strengthens perovskite solar cells, while pushing efficiency to 26.6%
Perovskite solar cells (PSCs) are known for their impressive ability to convert sunlight into energy, their low production costs and their lightweight design. They may well be the rising stars of renewable energy, but they ...