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Phys.org / Why well-known brands invest millions in repetitive advertising

Auto insurance companies are some of the largest advertisers, with top brands spending upward of $1.5 billion per year, even though they're household names. When Geico runs another spot featuring its ubiquitous gecko mascot, ...

Jan 31, 2026 in Other Sciences
Medical Xpress / Nasal bird flu vaccine shows strong protection against infection in rodents

Since it was first detected in the U.S. in 2014, H5N1 avian influenza, commonly known as bird flu, has jumped from wild birds to farm animals and then to people, causing more than 70 human cases in the U.S. since 2022, including ...

Phys.org / Why termite kings and queens are monogamous: Scientists uncover surprising answer

Termites are among the most successful animals on Earth, forming vast societies that can number in the millions. But how did such complex social systems evolve from solitary ancestors that looked much like today's cockroaches?

Jan 29, 2026 in Biology
Medical Xpress / Neuron position found less crucial for brain connectivity than once thought

The human brain contains billions of connected neurons that collectively support different mental functions, including the processing of sensory information, the encoding of memories, attention processes, and decision-making. ...

Jan 28, 2026 in Neuroscience
Medical Xpress / 16 years of brain scans reveal the cerebellum's crucial role in human language

The cerebellum, often called the little brain, plays a much bigger role in language processing than once believed. Located at the base of the brain, the cerebellum has long been thought to be mainly responsible for motor ...

Jan 27, 2026 in Neuroscience
Medical Xpress / Perceiving nature in daily life and exercise linked to better mental health

Is living in a leafy neighborhood enough to improve your mental health? Not necessarily. What matters most is frequent exposure to nature across different settings, especially while being physically active. That's the takeaway ...

Jan 31, 2026 in Psychology & Psychiatry
Medical Xpress / AI model more accurately predicts cardiac event risk from PET scan data

Cardiovascular disease continues to be the leading cause of death worldwide. To save lives, constantly improving diagnostic and risk assessments is vital. One researcher from the University of Missouri School of Medicine ...

Jan 31, 2026 in Health informatics
Phys.org / Multiwavelength analysis finds no radio pulsations from accreting millisecond X-ray pulsar

Using various space telescopes and ground-based facilities, astronomers have performed X-ray and radio observations of an accreting millisecond X-ray pulsar known as MAXI J1957+032. Results of the observational campaign, ...

Jan 28, 2026 in Astronomy & Space
Medical Xpress / Specialized sensor tracks wound pH continuously to monitor healing

In a study led by Assoc. Prof. Dr. Levent Beker from the Department of Mechanical Engineering at Koç University, researchers have developed a specialized wound dressing that incorporates a sensor that continuously measures ...

Jan 30, 2026 in Biomedical technology
Medical Xpress / America's measles problem: Mapping vaccination coverage gaps

Icahn School of Medicine at Mount Sinai and Boston Children's Hospital researchers are issuing a warning about a measles resurgence in the U.S. occurring despite the availability of a safe and effective measles-mumps-rubella ...

Jan 27, 2026 in Pediatrics
Tech Xplore / Meet the soft humanoid robot that can grow, shrink, fly and walk on water

Humanoid robots look impressive and have enormous potential to change our daily lives, but they still have a reputation for being clunky. They're also heavy and stiff, and if they fall, they can easily break and injure people ...

Jan 26, 2026 in Robotics
Tech Xplore / Molecular seal strengthens perovskite solar cells, while pushing efficiency to 26.6%

Perovskite solar cells (PSCs) are known for their impressive ability to convert sunlight into energy, their low production costs and their lightweight design. They may well be the rising stars of renewable energy, but they ...

Jan 27, 2026 in Energy & Green Tech