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Phys.org / Scent vs. brand image: What an EEG study reveals about luxury marketing
Sungkyunkwan University announced that a research team has identified, through EEG (electroencephalogram) analysis, the impact of "fragrance" on consumers' emotions, memory, and deep emotional bonds with luxury brands. Going ...
Tech Xplore / HEART benchmark assesses ability of LLMs and humans to offer emotional support
Large language models (LLMs), artificial intelligence (AI) systems that can process human language and generate texts in response to specific user queries, are now used daily by a growing number of people worldwide. While ...
Phys.org / Tackling industry's burdensome bubble problem
In industrial plants around the world, tiny bubbles cause big problems. Bubbles clog filters, disrupt chemical reactions, reduce throughput during biomanufacturing, and can even cause overheating in electronics and nuclear ...
Phys.org / Diamond surfaces are covered in thin, ice-like water layers
Using atomic-scale defects in diamond, researchers in China have gained unprecedented insights into the complex chemical processes that unfold at the interfaces between solid surfaces and their surroundings. Published in ...
Phys.org / Yogurt waste inspires researcher to innovate with sourdough bread
If you were one of the many amateur bakers who learned to bake sourdough bread during lockdown, you'll know how complex a single loaf can be. The rise of the bread, moisture, firmness and even crumb structure can make or ...
Medical Xpress / Patients want bigger benefits from statins before they consider taking them, finds new study
Heart disease remains one of the leading causes of death worldwide. To lower this risk, doctors prescribe statin drugs that reduce low-density lipoprotein (LDL) cholesterol, the type that can accumulate in the arteries and ...
Phys.org / Prove it or lose her: The new rules for advertising to women
From sportswear to cosmetics, brands love telling women they are strong and empowered. But women can spot inauthentic, performative messaging a mile away. New research by Macquarie University Ph.D. student Vu Phuong Uyen ...
Medical Xpress / A woman's birthing position isn't a choice, it's a biomechanical strategy
Women's bodies undergo some of the most intense mechanical demands in human physiology during childbirth and yet the science behind this crucial moment in human life has been largely overlooked for as long as modern science ...
Phys.org / Vertebrate paleontology has a numbers problem. Computer vision can help
How many fossils does it take to accurately train an image-based AI algorithm? According to a new study co-authored by Bruce MacFadden, UF Distinguished Professor Emeritus and retired curator of vertebrate paleontology at ...
Phys.org / Nano-cage removes up to 98% of PFAS in tap water tests
Contamination of ground, surface and drinking water by perfluoroalkyl and polyfluoroalkyl substances (PFAS) affects millions of people worldwide. A promising new method developed by Flinders University scientists paves the ...
Phys.org / Quantum algorithm beats classical tools on complement sampling tasks
Quantum computers—devices that process information using quantum mechanical effects—have long been expected to outperform classical systems on certain tasks. Over the past few decades, researchers have worked to rigorously ...
Phys.org / Researchers challenge misleading language around plastic waste solutions
Solutions to the plastic waste crisis are often pitched using words that can skew value judgments, new research argues. The paper, authored by the Sustainable Materials Innovation Hub at The University of Manchester, explores ...
