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Phys.org / Prove it or lose her: The new rules for advertising to women
From sportswear to cosmetics, brands love telling women they are strong and empowered. But women can spot inauthentic, performative messaging a mile away. New research by Macquarie University Ph.D. student Vu Phuong Uyen ...
Phys.org / Scent vs. brand image: What an EEG study reveals about luxury marketing
Sungkyunkwan University announced that a research team has identified, through EEG (electroencephalogram) analysis, the impact of "fragrance" on consumers' emotions, memory, and deep emotional bonds with luxury brands. Going ...
Tech Xplore / Can smart cameras improve evacuations? A new approach to smarter crowd mapping
Emergency evacuations during natural disasters like earthquakes and tsunamis increasingly rely on advanced technology to effectively assess real-time crowd movement and points of congestion. Disaster-preparedness involves ...
Medical Xpress / Superagers' brains have a 'resilience signature,' and it's all about neuron growth
Brains of older adults with super-healthy cognition grow more new neurons than those of their peers, according to a study from UIC, Northwestern University and the University of Washington. Researchers found that the brains ...
Phys.org / Mother's breasts may protect a newborn from the cold—a new perspective on breast evolution
Humans differ from other primates due to their relatively large, permanent breasts, and their development has so far not been conclusively explained. According to a study conducted at the University of Oulu, Finland, the ...
Medical Xpress / Metabolic dysfunction is main driver of chronic kidney disease risk
Metabolic dysfunction, rather than steatotic liver disease (SLD), seems to be the main driver of chronic kidney disease (CKD) risk, according to research published online Feb. 23 in Nutrition & Diabetes.
Phys.org / Lab tests investigate how house fire emissions differ from forest fires
Wildfires have increased in frequency and severity over the past few decades. More fires are burning at the wildland-urban interface (WUI), where homes and other buildings meet the natural landscape—but our understanding ...
Medical Xpress / Keto diet may restore exercise benefits in people with high blood sugar
To be healthy, conventional wisdom tells us to exercise and limit fatty foods. Exercise helps us lose weight and build muscle. It makes our hearts stronger and boosts how we take in and use oxygen for energy—one of the ...
Medical Xpress / AI accurately spots medical disorder from privacy-conscious hand images
An AI can accurately diagnose a rare endocrinological condition just by analyzing pictures of the back of the hand and the clenched fist. The privacy-conscious achievement by Kobe University holds promise for establishing ...
Tech Xplore / Safe AI isn't enough: Fairness, honesty and transparency are needed to benefit humanity, argues researcher
Artificial intelligence (AI) loves to cheat. When matched against a chess bot, an OpenAI model preferred hacking into its opponent's system to winning the game fairly, according to a recent study. While chess doesn't have ...
Medical Xpress / Chondrocytes' behavior reveals novel targets for bone growth disorders
Achondroplasia, also known as short-limb dwarfism, is associated with neurological symptoms and complications due to narrowing of the skeletal structures surrounding the spinal cord. Despite achondroplasia being the most ...
Medical Xpress / Surprising culprit leads to chronic rejection of transplanted lungs and hearts
Despite advances in the field of organ transplantation, long-term organ rejection that can become apparent a decade or more after a heart or lung transplant remains a common problem for patients. This chronic organ failure ...
