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Phys.org / 2026 will require brands to balance AI and authenticity

The Association of National Advertisers (ANA) has just announced its annual Word of the Year, and for the first time, two words were selected: "authenticity" and "agentic AI."

Dec 23, 2025 in Other Sciences
Phys.org / Report calls on the UK banking industry to consider interventions that 'design out' economic abuse

Researchers have published the findings of a new study that brought together victim–survivors and banking professionals to co-design ways of preventing economic abuse in the U.K. banking industry.

Dec 22, 2025 in Other Sciences
Medical Xpress / Netrin-1 disrupts hepatitis B virus attachment and internalization, offering new treatment path

Hepatitis B virus (HBV) infects more than 250 million people worldwide and can lead to chronic liver disease and liver cancer. Current antiviral therapies suppress viral replication but do not eliminate the virus, highlighting ...

Dec 23, 2025 in Medical research
Medical Xpress / A new strategy for immune tolerance: Engineered extracellular vesicles show promise

A research team at the Nano Life Science Institute (WPI-NanoLSI) and the Faculty of Medicine at Kanazawa University has developed a new class of engineered extracellular vesicles (EVs) capable of inducing antigen-specific ...

Dec 22, 2025 in Immunology
Medical Xpress / Monoclonal antibody shows promising results for rare liver disease

A multicenter study led by UC Davis Health has tested a new treatment designed to improve care for people with a rare liver disease called primary sclerosing cholangitis. Researchers learned that an anti-inflammatory and ...

Dec 23, 2025 in Inflammatory disorders
Medical Xpress / Novo Nordisk says US approves first GLP-1 pill for weight loss

Danish pharmaceutical giant Novo Nordisk announced Monday the US Food and Drug Administration (FDA) had approved its popular GLP-1 anti-obesity drug Wegovy to be administered in pill form for weight loss.

Dec 23, 2025 in Medications
Phys.org / Disciplinary confinement in prison does more harm than good

When prison inmates break the rules, they may be placed in solitary confinement—sometimes for 24, 48 or 72 hours. Although it is frequently criticized, disciplinary segregation is still widely used in Quebec's provincial ...

Dec 21, 2025 in Other Sciences
Medical Xpress / How to deal with worry this Christmas

Christmas can be hard. For some people, it increases loneliness, grief, hopelessness and family tension, and the festive season has a way of turning ordinary concerns into urgent ones. Not because something terrible is guaranteed ...

Dec 22, 2025 in Psychology & Psychiatry
Medical Xpress / Menopause hormone therapy does not appear to impact dementia risk

A major review of prior research has found no evidence that menopause hormone therapy either increases or decreases dementia risk in postmenopausal women, in a new study led by University College London (UCL) researchers.

Phys.org / Database integrates deep-sea multi-omics data to study adaptation in extreme environments

The Hong Kong University of Science and Technology (HKUST), in collaboration with the Southern Marine Science and Engineering Guangdong Laboratory (Guangzhou), has launched the world's first Deep Ocean Omics (DOO) database.

Dec 22, 2025 in Biology
Tech Xplore / Google's parent buys data center energy specialist Intersect for $4.75 billion to help power AI

Google's corporate parent on Monday announced an agreement to buy data center energy specialist Intersect for $4.75 billion as part of its effort to secure the vast amounts of electricity needed to power artificial intelligence ...

Dec 22, 2025 in Business
Phys.org / How can Canada become a global AI powerhouse? By investing in mathematics

Artificial intelligence is everywhere. In fact, each reader of this article could have multiple AI apps operating on the very device displaying this piece.

Dec 25, 2025 in Other Sciences