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Phys.org / Memorable visuals drive online ad purchases more than emotion, study suggests
A study of digital advertising in the International Journal of Business and Systems Research suggests that memorable visuals are more likely to encourage consumers to buy than campaigns that rely primarily on emotional impact. ...
Phys.org / Transforming vibrations into clean fuels and chemicals through piezosynthesis
From ocean waves and flowing rivers to the systems used to transport and treat water, vibrations are everywhere. But can vibrations do more than just shake water? Can they split water or drive the production of useful chemicals ...
Phys.org / Africa's wildfire season is actually getting shorter, scientists think they know why
Africa is home to around 70% of the world's burned area—the total area of land scorched by wildfires each year—making it the planet's biggest wildfire hotspot. Yet despite this, satellite observations have revealed an unexpected ...
Phys.org / New web tool maps fossil locations across ancient continents in seconds
Calculating a fossil's position throughout geological history is a complex process. In paleontology and other disciplines, determining a location in the past is a challenge that requires refined computational tools to process ...
Phys.org / Ancestral variation, not new mutations, may impact survival of species facing climate change
Research co-authored by an Oklahoma Museum of Natural History curator, her graduate student and an international team of scientists has shed new light on the evolutionary "toolkit" animals use to survive environmental change.
Phys.org / Molecules stop carbon nanotubes clumping, unlocking record heat-to-electricity performance
QUT researchers have overcome a challenge that has limited next-generation energy-harvesting materials for more than two decades, opening the door to more powerful wearable electronics and new ways of turning wasted heat ...
Medical Xpress / Researchers uncover 'hidden key' to immunotherapy for intractable brain tumors
Researchers have uncovered a clue to why immune checkpoint inhibitors—cancer therapies that release the immune "brakes" exploited by tumors to evade attack—show limited efficacy in some brain tumors. A KAIST research team ...
Medical Xpress / Hidden cell network offers new clues to intestinal healing and disease
Your intestine completely rebuilds its inner lining every few days—one of the fastest renewal processes in the human body. Scientists have now discovered that this extraordinary feat is accompanied by a hidden network of ...
Tech Xplore / Hybrid-electric aircraft clears 30,000 feet for first time in test flights
An aircraft powered by a megawatt-class hybrid-electric engine developed in collaboration with NASA and built by GE Aerospace, demonstrated flight of an innovation that can inform new generations of fuel-saving aircraft power ...
Phys.org / Children and monkeys share common understanding of geometry
With their ability to use tools, remember faces and even learn how to communicate with humans through sign language, nonhuman primates are considered to be among the smartest creatures on Earth. However, some concepts—geometry, ...
Phys.org / Early career funding improves scientific influence and citations for women
Early-career funding has a bigger impact on women than men when it comes to their careers in science, according to a new study from City St George's, University of London. While the study found that successful applicants ...
Tech Xplore / Weak AI regulation may be worse than none at all, researchers say
A new modeling study finds that weak AI regulation may be worse than no regulation at all when it comes to the safety of AI products and services.